How to fill your activities

What is it?

Are you frustrated with how to reach and engage inactive people?
Are you tired of running your promotion with posters and leaflets, only to have the same active people turn up to your sessions?

By taking this free online training programme, you will learn how to reach the inactive people you want through Facebook Ad campaigns, and how to engage them in your activities.

In this training programme you will learn:

• How to write an effective Facebook Ad
  • language to use
  • the type of images that work, and those that don't
  • how to get people to take action after seeing your ad
  • how to craft the ideal offer to attract your audience
• How to set up your ad in the Facebook Ads system
• How to target your ads to reach
  • inactive people
  • women and girls
  • people from deprived wards
  • people with long term health conditions
  • disabled people
  • over 55s
  • 16 to 25s
• How to respond to enquiries
  • what to include in your responses to get the maximum number of people turning up

You will also be provided with templates to help you get started quickly.

Who is it for?

The course is recommended for sports clubs, fitness instructors, sports coaches, sports volunteers and other physical activity professionals, but anyone interested in developing their knowledge and skills around engaging with inactive people through social media campaigns is welcome to sign up.

How much is it?

This is a free course, funded by Active Hastings (a partnership project between Hastings Borough Council and East Sussex County Council Public Health), in partnership with Sport England and Make Sport Fun.

How do I sign up?

Click here to sign up: https://activehastings.teachable.com/