FOI request (FOIR-625831014)

Spend on advertising

Requested Wed 26 June 2024
Responded Fri 02 August 2024

Under the Freedom of Information Act, please could you provide the following information:

How much did Hastings Borough Council spend in total on advertising in 2019, 2020, 2021, 2022, and 2023?

For each of these years, please provide a full percentage breakdown of all the platforms used for Hastings Borough Council advertising including:

1. Regional and local UK news brand publishers

a. in print

b. online

2. Google

3. Facebook

4. Other major online platforms (for example, Twitter, Instagram, YouTube, LinkedIn, Tik Tok, and so in)

Response

2019:

Total spend - £23,333.34

Online/Print - £9,268

Google - £0

Facebook - £96.26

>Other online - £34

2020:

Total spend - £12,232.35

Online/Print - £5,270.85

Google - £0

Facebook - £187.23

Other online - £84.27

2021:

Total spend - £15,392.09

Online/Print - £8,014.63

Google - £0

Facebook - £722.52

Other online - £0

2022:

Total spend - £32,227.61

Online/Print - £6,094.11

Google - £0

Facebook - £900.50

Other online - £0

2023:

Total spend - £7,692.34

Online/Print - £1965.80

Google - £0

Facebook - £196.54

Other online - £0

No information is held in regards to percentages.