Press Releases: week beginning 01 December 2014
Hastings Business Enjoys SUCCESS with The Who
Pioneering local technology company Immersive this week launched a collaboration with The Who, Trinifold Management and Universal Music, using innovative technology to create a 3-D world where fans can experience the music, visuals and landmark moments of the last 50 years in a unique virtual environment.
Based in Hastings, Immersive have recently benefited from an award from the Government's Regional Growth Fund via the SUCCESS Creative Fund, administered by Hastings Borough Council, allowing them to quickly grow their business to meet international demand for their services.
The Who Immersive App is currently free to download on iOS and Android, with in app purchases and Premium Virtual Reality experiences using 360 cameras alongside their tour which will be available in subsequent releases.
Ben Dawson, Product Director and Co-founder of Immersive is optimistic for a bright future:
"We are grateful for the ongoing support of the SUCCESS fund, which has allowed us to launch a new multi-sensory music format and work with some of the world's leading artists. It has been a great privilege for us to launch our product with a band of such local significance, The Who, as they reach their 50th year."
Cllr Peter Chowney, Lead Member for Regeneration, had this to say about the project:
"SUCCESS is all about giving companies like Immersive the extra boost to help them grow, so that they are in a position to get involved in exciting projects like The Who Immersive App now and not a few years down the line. This project is a great example of what doing business in Hastings is all about, a town where cutting edge technology and creative ventures go hand in hand. We look forward to seeing what's next for Immersive as they continue to grow and thrive."
New signage by local artist and Town Team for St Leonards
Five new 'monolith' signs have been installed in St Leonards following consultation and partnership work between Hastings Borough Council and the Central St Leonards Town Team.
Hastings Borough Council's leader Cllr Jeremy Birch explained:
"St Leonards is at a turning point with investment in regeneration and an influx of visitors to the town. It's important therefore that the area is marked with detailed signage to clearly guide both tourists and residents around the area and highlight key areas.
"We are thrilled that the new monolith signs, designed by Placemarque, who have been involved in similar projects in many towns and cities across the UK, are now in place.
"Image is important to the success of a town and these quality signs will certainly help to promote and raise the profile of an area that is fast becoming a very chic and trendy place to be."
The lower panels have been designed by local artist Danny Mooney with images that capture scenes typical of the area and Links Signs, a local company with years of experience fabricating signs for clients such as Transport for London, have manufactured the signs.
Vitreous enamel panels have been used to ensure a high quality finish that will stand the test of time and the elements.
Artist Danny Mooney commented:
"As an artist and local resident I was thrilled to be asked to submit some of my daily iPad paintings to be used on these new wayfaring signs.
"These fabulous monoliths should give visitors a taste of the excitement I get from living here, and explain why I choose to paint St Leonard's every single day".
Chris Connelley, St Leonards Town Team chair added:
"Blessed with a sumptuous seascape, awesome architecture and with a growing reputation as a fast regenerating jewel in the crown on the south coast, St Leonards is becoming a signature destination for the discerning traveller.
"Our distinctive new signage will help ensure that anyone spending time with us can seek out and enjoy the widest range of pleasures.
"The monoliths have landed. Follow the signs and be entranced."