Implementation

Implementation of the evaluation framework happened in three main stages:

Pre-event:

• Artist questionnaires and event monitoring forms were sent out to event leads.
• Build up of the event included narrative about the importance of evaluation.
• A pre-event survey was designed and circulated.
• Volunteers trained and recruited and schedule drawn up.

During event:

• Links to online surveys pushed through marketing and social media.
• Event surveys conducted at key events.

After event:

A post event 360° data harvest should be implemented. The scale and scope of this will vary depending on what methods you are using, which partners you have in place and on any specific impact questions.

Please note free social media/Twitter analysis tools will only gather data from a maximum of two weeks, so make sure this is done swiftly if you intend to use these tools.

• Collation of all online surveys and physical motoring information.
• Scraping of all social media platforms.
• Collation of press and media coverage.
• Sift of official event documentation.
• Interviews with key stakeholders (producers, artists, peers).
• Qualitative surveys of key stakeholders.
• Scanning of all other available data (for example spend in participating venues, box office reports, traffic surveys, police reports).

All information should be collated into a report which can be shared with stakeholders and if appropriate with a wider public.

• You could test the evaluation with a small focused stakeholder group.
• You may develop a two-tier evaluation with a detailed report and an executive summary.
• Think about visual impact of the report through data visualisations and images.