Press Releases week beginning 13 February 2017
Hastings :- Popular With Visitors Since 1066
2016 was one of the best years ever for tourism in Hastings, as it marked the 950th anniversary of the battle that has made it the most famous town in the world.
Cllr Kim Forward, lead member for marketing at Hastings Borough Council, explained :- "Tourism is vital for Hastings :- it supports over 5 000 jobs in the town, and generates over £266m for the local economy.
"I am very grateful to our marketing team at the council who work so hard to promote the area. They have recently been congratulated by independent experts Blue Sail as providing 'some of the best tourism PR in the country', as well as for their captivating copywriting.
"2016 was particularly busy thanks to the 950th anniversary of the Battle of Hastings and the ROOT1066 festival of contemporary arts. Our PR helped make sure these events captured the imagination of local, national and international audiences and will benefit Hastings for years to come.
"We regularly host visits to Hastings from journalists and travel bloggers, as we find this is more cost effective and has more of an impact than traditional advertising. Many journalists comment that they really enjoy their time in Hastings and add that the variety to be found further afield in 1066 Country makes Hastings very attractive for visitors.
"Extensive UK coverage of Hastings as a tourism destination in the quality and tabloid press included The Guardian, Lonely Planet, Rough Guides, Sunday Mirror, and The Times. We were covered in many overseas publications too, especially in Belgium and The Netherlands where we are extremely popular. And we've just struck a deal with EasyJet to publicise the town in their on-board magazine, bringing Hastings to a potential audience of four million passengers.
"Our events posters can be found throughout the year on Southeastern station platforms, thanks to our close working relationship with the train operating company.
"We are represented at travel shows in Belgium, Germany and the Netherlands, and in January we attended a travel show in the Netherlands which had over 100 000 visitors. Being able to provide our brochures in Dutch was an important selling point for visitors to our stand.
"We send out monthly e-newsletters to our database of over 38 000 people, and have nearly 12 000 followers on Facebook and Twitter. And our website visit1066country.com had an average of 45 000 unique visitors per month in 2016.
"No wonder tourism is booming here in Hastings!
"We're very grateful to all of the tourism businesses and event organisers who make Hastings such a great place to visit. And we are always happy to talk to businesses wanting us to help promote what they have to offer to visitors, they should contact us at firstname.lastname@example.org
Council issue fixed penalty notices for dog and litter offences
Hastings Borough Council is cracking down hard on those that litter and commit dog related offences in the town.
"In the last week our warden service has issued fixed penalty notices (FPN's) in a number of areas in the town including, Chiltern Drive, Kenilworth Road, St Leonards Gardens, Warrior Square, Queens Road and Breeds Place" said Cllr Warren Davies, the council's lead member for environment.
He added: "This in part is due to the overwhelming feedback we have received from residents in response to our new dog foul and litter campaign; the response has been excellent and we want to encourage more people to report the few that persist in making our streets unpleasant for all.
"I'd like to thank the majority of people who are considerate and dispose of litter in a responsible way and to those that have been giving us information; we will follow up on this information and prosecute people that flout the law".
The council's new scheme asks residents to report litter and dog foul and associated issues via their self-service system MyHastings.
To report dog foul, litter and so much more visit my.hastings.gov.uk
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