It all starts with a name...
In a crowded market place and a challenging economic climate, it has become vitally important for towns and cities to find robust ways of standing out from their competitors, but when every place in the country is branding itself 'inspiring' or 'unique', the battle for differentiation is one that's all too easily lost. There are simply too many voices making the same noises and nobody is speaking with any confidence or distinction.
In the past decade, Hastings has made incredible progress. We've become a campus town with world class further and higher education facilities. We've out-thought and out-fought serious competition to attract a prestigious art gallery, created state-of-the-art new office space, and hosted some of the South East's biggest and best tourism events. We've been talking to scores of residents, businesses and visitors to explore ways of building on these achievements and set our town apart from everywhere else.
Together, we discovered that Hastings has a major advantage over all of its competitors. The name 'Hastings' is as resonant, valuable and iconic as 'New York', 'London' or 'Paris'. It provokes an immediate sequence of associations that are instantly familiar to millions of people around the world, from the 'Battle of Hastings' to '1066'.
All of this gives Hastings the chance to say the one thing that no other place in the United Kingdom can say with any authority: that it is famous.
That it has unprecedented levels of awareness across the globe.
That it can be bold and confident about the strengths inherent in its own name.
We're delighted to introduce you to Famously Hastings, a brand and a set of values that can bring genuine pride and real benefits to everybody in the town. Within three years, we aim to have every major business, organisation and individual using Famously Hastings within their core promotional activities. This is about making sure we all speak with one voice. A clear, confident voice that can be heard above the crowd. A voice that stands out and stays strong...
Famously Hastings is fully developed and ready to use right now. Hastings Borough Council is committed to driving the project forward. To find out how you can apply the brand to your business, call Kevin Boorman on 01424 451123, email email@example.com or visit www.famouslyhastings.com